The New Yorker Magazine

Mobile application case study – simplifying screens with easier navigation and interface matching the brand.


SVA Learning From the Masters

Posters for an introduction to graphic design online course at the School of Visual Arts.


HBO Distribution Strategy & Operations Rebranding

Logo Sketches


High Line Camp Night

Mobile website and application – UX/UI

Brand Overview

The High Line is a non-profit, donation-based organisation that restored an old, elevated train track and turned it into a public park. It attracts visitors from all over the world and spans from the Meatpacking District to Hell’s Kitchen.

Logo Design

Based on the original High Line logo designed by Pentagram, the two rails are tilted at an angle to form a tent-like image.

 

Problem Statement

The High Line is one of the most visited tourist destinations in New York but it doesn't meaningfully connect with real New Yorkers.

Solution

Organise camp nights for visitors to participate in activities and spend quality time with friends and family to create memories.

Application featuring profile, payment, scheduled map, photos connected with on-site experiences, and star gazing educational AR function.


Boeing & Discovery Channel

Age of Aerospace website relaunch – timeline and up next animation template designs


HBO Internal Website

Banners


Red Lobster & Discovery Channel

Ad banners for Deadliest Catch: Sea To Table.